CALTEC is a Customer-oriented company and fully focused on Customer Satisfaction. This is only possible when there is a proper CRM system, which helps us to find the exact requirement of clients. This helps us to build relationship with the customer and create real customer value.

Customer Relationship Management (CRM) is a business strategy to select and manage customers to optimize long-term value. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and service processes. CRM applications can enable effective Customer Relationship Management, provided that an enterprise has the right leadership, strategy, and culture.

Customer relationship management is the implementation of customer-centric business strategies; which drives redesigning of functional activities; which demands re-engineering of work processes; which is supported, not driven, by CRM technology. We use this definition because we reinforce the understanding that CRM is a "chain reaction" triggered by new strategic initiatives rather than something you can initiate at the work process, or worse yet, technology level.

Customer relationship management is the superset of business models, process methodologies and interactive technologies for achieving and sustaining high levels of retention and referrals within identified categories of valuable and grow able customers.

CRM extends the concept of selling from a discrete act performed by a salesperson to a continual process involving every person in the company. It is the art/science of gathering and using information about your customers to build customer loyalty and increase customer value. With the current state of information technology, and high customer service expectations, it's practically impossible to consider these process issues without addressing technology, but it's important to remember that customer relationships—human relationships—are the ultimate driving force.